In a few words, themed experiences use design and storytelling to create unique and unforgettable adventures by engaging visitors to think, learn, and expand horizons. Themed experiences can be found everywhere, not just in theme parks. They are in retail spaces, casinos, visitor centers, hotels, museums, zoos, aquariums, restaurants, and even outdoors—but they all tell stories through immersive, narrative environments.
Theming organizes a space around a particular story, idea, or motif. Theming enhances experiences, makes them unforgettable, and brings meaning. Themed spaces use several techniques: architecture, costumes, decors, integrated technology, music and sound design, signage, special effects, and other approaches.
In the end, themed experiences are spaces where you are inside a story, immersed in a décor that brings you someplace you’ve never been before. It is an opportunity to let go of whatever is on your mind, feel something new, and share that experience with whomever you are with.
Take it one step further:
Read Wim Strijbosch’s blooloop article.
Listen to Experience Imagination, a themed entertainment podcast by Falcon’s Creative Group
